There was a girl that was doing something completely different – working for a large consulting firm very far far away from home –and she was bored and felt very ugly about it. One day, in 2004, while preparing for a short business trip,the girl suddenly felt the need to pack into a nicer suitcase than the one she had. She looked with contempt at the grey trolley without any personality that was lying open on the floor of her bedroom, and decided to go out to find something to replace it. She felt the need for something special.Something with a bit of an adventurous personality.So the girl decided to make her own bag: she picked up nice silks and leather and combined them to create the perfect trolley. But then she realised she wanted more: a tote, and then a nice pochette, and then a nice hobo…These few pieces for personal use became a mini collection that stumbled upon some agents. A short time after it was presented to a handful of retailers in Italy and was very much appreciated.
Seen the success of the concept, the girl happily abandoned her job and focused on creating her own brand